If you want to learn more, check out our overview of how we do social media monitoring (and listening!) here at Hootsuite:įor brands and businesses, social media monitoring goes beyond just typing your own name into the search bar on Instagram or Twitter.
Read our article about social media listening tools over here. Take part in the conversation, and turn your intelligence into audience insights. Social listening involves not just gathering and analyzing the metrics, but taking action. Note: You’ve probably also heard of social media listening, which is the next step you’ll want to take after social media monitoring. Get you some customers who love you as much as Johnsonville Sausage’s customers love them. Likewise, on social media, paying attention to what people are saying is necessary to be relevant, engaging, and to prevent yourself from making off-key It’s not hoarding if you convince the couple behind you to buy the last package, right? Can we just cancel the #LimitedEdition on the firecracker? This needs to be available everywhere, all the time. You’d listen first, and at least figure out what they’re looking for or why they’re in your office. For instance, you wouldn’t launch into a high-pressure sales pitch (or informative lecture, or even a stand up routine) to a new customer who’s just walked in the door. Trends (i.e., what is your audience talking about, what new ideas, aesthetics or memes are popping up, are the platforms offering new tools and services, etc.)įor brands, social monitoring is an essential part of being a good social citizen, and succeeding on social, period.Relevant hashtags and keywords (i.e., which Instagram hashtags or YouTube keywords you might want to use in the future to expand your reach).Social ROI (i.e., how much your dollar investment in social is paying off).Social sentiment analysis (i.e., what’s the mood of the conversation).what percentage of the conversation is about you, as opposed to being about your competitors) You’ll get information that can help you determine things like: Social media monitoring means tracking hashtags, keywords, and mentions relevant to your brand in order to stay informed about your audience and industry.īy monitoring this data, you’re doing research that is both quantitative (metrics and analytics) and qualitative (inspiration for posts and strategies). No tricks or boring tips-just simple, easy-to-follow instructions that really work. Bonus: Download a free guide to learn how to use social media monitoring to boost sales and conversions today.
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