Not an expert? Don’t know how to edit videos, have a video studio, or have a bona fide video specialist to shoot and cut your features? That’s alright! The goal of today’s blog is to show you that with the right video editing software, you too can churn out sleek, professional video content-regardless of experience-and keep your content strategy ahead of the curve. In fact, according to invideo, online videos make up more than 82% of all consumer internet traffic and 79% of people say they’ve been convinced to buy or download a piece of software by watching a video. Web content is taking a turn toward video whether SEOs and content marketers like it or not.
In these cases, the program has deliberately imposed limitations that make it inadequate for a lot of possible use cases.If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Is it a full-fledged program, or a very limited trial version?Ī lot of free video editing software is free because it’s essentially meant as a trial version for something much more expensive. Make sure you have a clear vision for where your video will end up, and check to make sure that the program you’re going to use can actually export the video in the file format and resolution required for optimal viewing in that end point. What are the exporting options?Īre you making a video for YouTube, or a Blu-ray disc? Not every program supports every export platform or format. If professional development is one of your goals, it’s also important to consider how similar the program’s workflow is to the standards used in the industry.
How easy is the program to learn?įree software often doesn’t have the same level of support and documentation that paid programs offer. Programs that offer robust tooltips, or that have user interfaces that are intuitive, have the edge here. To that point, here’s what users who really want to learn should consider.
That’s why we’re not talking much about family movies or other very basic applications, here.
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